Mosaic: Strategic Finance Platform for SMB & Mid-Market
A modern FP&A platform built to centralize operational and financial data, provide real-time analytics, and streamline planning. Now a HiBob company.
Mosaic is a modern FP&A / strategic finance platform built to centralize operational and financial data, provide real-time analytics, and streamline planning for SMB and mid-market companies.
It focuses on dashboards, headcount planning, SaaS metrics, and fast time-to-value, and was acquired by HiBob in 2025 to create an integrated HR + FP&A solution for people-first CFOs.
1. Snapshot
What Mosaic is
A Strategic Finance Platform that sits at the center of the CFO tech stack, connecting ERP, CRM, HRIS, and billing data so finance can go from data to decision faster.
Company facts
- Founded: 2019
- Founders: Finance leaders who met at Palantir in 2012 and experienced first-hand how slow and manual traditional FP&A tools were.
- HQ: Originally San Diego; now part of HiBob with global footprint.
- Funding: $26M Series C in June 2023 led by OMERS Ventures, with Founders Fund, General Catalyst, Friends and Family Capital; total raised at that point $73M. Acquired by HiBob in Feb 2025; reported purchase price around $35M.
- Employees: Public sources/LinkedIn place Mosaic in the 51-200 employees band before acquisition.
- Current branding: "Mosaic, a HiBob company" / "Bob Finance by HiBob"
Who uses Mosaic
Their customer library shows tens to hundreds of customers, mostly mid-market, including:
- Lily AI
- Enboarder
- FINTRX
- Qwick
- SupportLogic
- Emerge
- MaestroQA
- Galley
- Many other B2B SaaS, marketplaces, and services companies (most 50-500 employees)
2. Who Mosaic Is Really For (ICP)
Best fit
Mosaic is designed for SMB and mid-market finance teams that:
- Want a real-time financial command center more powerful than spreadsheets, but lighter and faster than heavy EPM.
- Need strong dashboards and analytics first, then planning layered on.
- Care a lot about headcount planning and alignment with HR/People.
- Operate in: B2B SaaS & software, marketplaces, technology & services, talent marketplaces, dev tools, and other venture-backed growth companies.
Typical Mosaic customer profile:
- 50-2,000 employees
- 1-5 finance/FP&A headcount
- Modern SaaS stack (NetSuite/Intacct + Salesforce/HubSpot + HRIS + billing)
Less ideal for
- Very small companies (less than 20-30 employees) who just need simple cash models.
- Large enterprises with extremely complex multi-entity/multi-GAAP structures (where Pigment/Anaplan/OneStream are typically considered).
- Heavy manufacturing and supply-chain planning (Mosaic can help, but it's not its primary design center).
3. Product Overview & Key Use Cases
Mosaic brands itself as the first "Strategic Finance Platform" - getting finance from data to decision faster.
You can think of it in three main pillars:
1. Real-Time Analytics & Dashboards
- Prebuilt SaaS and business metrics (ARR, MRR, churn, NDR, CAC, LTV, payback, etc.)
- P&L, BS, CF dashboards
- Drill-down from KPIs to underlying transactions
- Cohort and segment analysis for revenue and retention
This is where Mosaic often lands first: a live cockpit for finance.
2. Planning & Forecasting
- Top-down and bottom-up financial forecasts
- Headcount and workforce planning
- Opex and expense planning
- Cash flow and runway analysis
- Scenario planning (base / upside / downside)
The planning layer is not as "infinite-modeling" as Pigment but is more than enough for most mid-market FP&A teams.
3. Reporting & Collaboration
- Board and exec reporting packs
- Self-serve dashboards for GTM and department leaders
- Variance analysis vs budget/forecast
- Commentary and collaboration across stakeholders
HiBob's acquisition adds a fourth angle: FP&A + HR in one combined story - workforce decisions directly tied to financial outcomes.
4. Architecture & Tech (Buyer-Relevant View)
Mosaic doesn't publish a deep technical stack, but from behavior, positioning, and materials:
High-level architecture (inferred):
Data ingestion & modeling layer
- Integrates with ERP, CRM, HRIS, billing systems
- Normalizes to a unified metrics and dimensions model
- Houses a library of standard SaaS metrics and business KPIs
Analytics & visualization layer
- Powers real-time dashboards & visualizations
- Highly interactive, meant to be used by both finance and business leaders
Planning engine
- Grid-based planning UI (web), with versioning and scenarios
- Built for fast what-ifs and rolling forecasts vs extremely granular, cube-like modeling
AI services
- Mosaic's Arc AI sits on top of this model, providing chat-based queries and automated insights
What matters for a buyer:
- You're not configuring an OLAP cube - you're onboarding to a metrics-aware platform designed around SaaS/recurring revenue finance.
- The platform is SaaS-native with a modern integration layer, which reduces the need for heavy IT/data engineering compared to older EPM tools.
5. AI & Arc AI
Mosaic's AI story is centered on Arc AI, a chat-based assistant layered on top of the strategic finance platform.
Capabilities:
Chat-based querying
Ask questions in natural language like:
- "Why did gross margin drop last quarter?"
- "Show me cohorts where churn is rising fastest."
- "How does our ARR trend compare to headcount growth?"
Automated insights
- Variance explanations for budget vs actual
- Trend and anomaly detection
- Suggested drivers and focus areas for FP&A
Scenario & forecast support
- Assist with setting up scenarios and assumptions
- Accelerate modeling tasks and what-ifs
Positioning vs other Gen-3 tools:
More analytics/insight-centric than Abacum's multi-agent narrative, but very similar in "accelerate FP&A work" feel. Less ambitious on "AI agents fully driving the model" - more about augmenting teams with speed and context.
6. Integrations & Ecosystem
Mosaic markets itself as the connective tissue for your finance stack:
ERP & Accounting
Integrates with core GL/ERP systems to pull actuals, chart of accounts, and dimensions.
CRM & GTM systems
Integrates with CRMs to enable pipeline-to-revenue analysis and GTM KPIs.
HRIS & People systems
Pulls headcount and comp data to power workforce and headcount planning. Now has native synergy with HiBob's HR platform, creating a combined HR + Finance view.
Billing & subscription platforms
Connects to billing tools to generate SaaS metrics and cash/ARR curves.
The integrations page explicitly emphasizes that Mosaic connects ERP, CRM, HRIS, and billing to become the "connective tissue" across these systems.
7. Implementation & Time-to-Value
Mosaic is designed to land fast and expand.
From Mosaic marketing and customer quotes:
Customers often highlight "time-to-value was almost zero" once integrations are set up - e.g., Lily AI's finance leader talks about seeing live ARR/churn dashboards instantly once data was connected.
Typical rollout pattern (what you can tell prospects):
Phase 1 (2-4 weeks)
- Connect ERP, billing, CRM, HRIS
- Stand up core dashboards (P&L, SaaS metrics, cash)
Phase 2 (4-8 weeks)
- Build planning templates (headcount, Opex, revenue)
- Start first rolling forecast cycle
Phase 3 (8-12+ weeks)
- Expand to department-level plans
- Refine cohorts, unit economics, multi-scenario views
- Integrate with board reporting and exec dashboards
Implementation effort is generally lower than Pigment/Anaplan, with more vendor-led/CS-led onboarding and fewer heavy SIs needed.
8. Pricing & Commercial Model (Directional)
Mosaic doesn't publish a price list, but based on its positioning and public info:
- Targeted at SMB & mid-market - priced above a simple reporting tool, below full enterprise EPM.
- Offers plans tailored by size and complexity; their homepage and pricing mentions emphasize "SMB & mid-market FP&A."
Directional positioning you can safely use:
"Mosaic typically sits in the mid-market FP&A price band: more expensive than basic spreadsheet automation tools, but materially cheaper and easier to deploy than heavy CPM/EPM platforms."
Commercial structure:
- Annual subscription
- Pricing likely depends on: number of entities & data sources, users (analysts vs contributors vs viewers), module scope (analytics-only vs analytics + planning)
9. Real-World Case Studies & Outcomes
Mosaic has a large public customer story library that is gold for your page.
Some useful examples to surface:
Lily AI
"Time to value was zero."
Finance leader describes how Mosaic immediately populated SaaS dashboards (ARR, churn, etc.) from live systems.
Result: instant visibility, company-wide financial transparency.
Enboarder
Leveling up from "tactical to strategic" FP&A
Used Mosaic to move from manual reporting to strategic scenario analysis, enabling faster leadership decisions.
Qwick
Marketplace business
Improved cross-functional collaboration and built a culture where business teams rely on Mosaic as a shared source of truth.
Emerge
Discovered $1.2M+ in savings
Case study calls out increased financial visibility and better cost control, resulting in over $1.2M in identified savings.
SupportLogic, Galley, MaestroQA, Virsec, Workbuzz, FINTRX
Themes: saving 10-15+ hours per week, shortening close cycles, better SaaS analytics and planning.
Common outcome themes:
- Faster close and faster reporting
- Substantial time saved vs managing complex Excel models
- Better collaboration across finance, GTM, and ops
- Clearer SaaS and unit economics
10. Go-to-Market & Positioning (Especially Post-HiBob)
Mosaic's original GTM:
- Direct sales into CFOs, VPs of Finance, and Strategic Finance leads at high-growth companies.
- Heavy education and thought leadership around "Strategic Finance" as a discipline.
Post-acquisition by HiBob:
- Mosaic becomes the Bob Finance layer inside HiBob's HCM ecosystem.
- Combined solution aims to: tie workforce productivity and engagement metrics directly to financial outcomes, give "people-first CFOs" one system to connect headcount strategy and financial strategy.
From a buyer's perspective:
- If you are already a HiBob customer or strongly considering HiBob, Mosaic now becomes the native FP&A option in that ecosystem.
- If you're not in the HiBob universe, Mosaic is still attractive as a finance platform, but the roadmap will clearly lean toward tight HR + FP&A integration.
11. Strengths & Limitations
Strengths
- Excellent real-time analytics & dashboards out-of-the-box.
- Strong fit for SaaS/mid-market companies wanting an immediate view of ARR, churn, cohorts, and unit economics.
- Fast time-to-value - good for teams upgrading from manual spreadsheets.
- Well-positioned for headcount + finance convergence via HiBob integration.
- Recognized by G2/market as a leader in mid-market FP&A / CPM.
Limitations / Watch-outs
- Modeling flexibility is good but less deep than a full-blown modeling engine like Pigment or Anaplan for very complex enterprises.
- Not designed primarily for: heavy statutory consolidation, complex multi-GAAP/multi-ledger scenarios, deep supply chain and manufacturing planning.
- HiBob integration is a huge advantage for some buyers, but: if you're not on HiBob and have a different HCM strategy, you'll want to understand Mosaic's independent roadmap.
12. When Mosaic Is a Great Fit vs When to Consider Alternatives
Mosaic is a strong fit if:
- You're an SMB or mid-market company (50-2,000 employees) with modern SaaS stack.
- You want fast, high-quality dashboards and then planning - without going full enterprise CPM.
- You are HiBob-curious or already a HiBob customer and like the idea of connected HR + FP&A.
- You care a lot about headcount planning, GTM analytics, and SaaS metrics.
You might consider alternatives if:
- You need deeper modeling and multi-domain xP&A → Pigment, Vareto
- You want AI-native mid-market FP&A with heavier modeling and AI → Abacum
- You're an Excel-first team and want to keep models in spreadsheets → Cube
- You need a modeling-first workbench for lean teams → Causal, Runway
- You are Microsoft-only and want FP&A in Power BI/Excel → Acterys
- You need full statutory consolidation and complex group reporting → OneStream, Tagetik
13. Demo Questions to Ask Mosaic
Architecture & integrations
- Which ERP, CRM, HRIS, and billing systems have native integrations for our stack?
- How often can data refresh? What does "real-time" mean in practice?
- How are SaaS metrics (ARR, churn, cohort metrics) calculated and configurable?
AI & Arc AI
- Show us Arc AI live: Ask it to explain a variance in gross margin. Ask it to identify at-risk cohorts.
- Can Arc AI modify models or only provide insights?
- How is data security and access control handled for AI interactions?
Planning
- Walk through building a headcount plan tied to P&L and cash.
- Show how to create and compare multiple forecast scenarios.
- How does department leadership interact with plans (self-serve vs finance-controlled)?
HiBob alignment (if relevant)
- What additional value do we get if we're using Bob as our HCM?
- How do Mosaic and HiBob share workforce data and metrics?
Commercials
- What tier would you recommend for our size and complexity?
- How does pricing scale with entities, users, and data sources?
Need Help Evaluating Mosaic?
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